It’s common knowledge that enthusiasts want more coasters in the UK but it doesn’t look like that’s where the money is at. It’s all in the family market.
We have a fair few family theme parks in the UK but why are they more popular than thrill parks? Okay, I realise that last sentence was controversial but when you head to a theme park, the kids areas are usually the busiest and don’t forget the most popular UK theme park is Legoland. Not only will a family generate more merchandise and food sales but parents and younger children also tend to go during term time whilst adults/older students usually have work/educational commitments.
Not only that, Family rides and coasters tend to be cheaper than huge mammoth rides. Not only that, money also goes on theming and areas like ‘Peppa Pig World’ and ‘Thomas Land’ are some of the best themed areas in the UK. With those IP’s, there’s lots of money to be made but this also means other areas miss out.
Cbeebies Land at Alton Towers is filled with so many fantastic kids rides, shows and theming that brings in crowds of people and contains so much that families spend money on toys, t shirts and other merchandise.
This is where thrill parks seem to lack. There’s always lots to do but the level of theming and immersion isn’t quite there in this country. If you look at the areas at Alton Towers, they aren’t expertly themed. All of the areas rely on music and the view of the rides to immerse people.
One park that is doing it right is Paultons Park. Lost Kingdom is themed extremely well, Peppa Pig World is fantastic and Tornado Springs will follow in 2020. The level of consistent theming is brilliant and that park will be one of the best theme parks in the country in a few years.
So get to your local family park and be immersed.
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